Phelps added that the in-person fan experience will continue to evolve and will hopefully keep fans coming despite what the economy is doing. “The racing has been really good, but we’ve got to entertain people who come not only just for the race but Thursday, Friday, Saturday and Sunday.” We’re proud of our fans being able to come and attend an event, but then really focusing on what can do they do when they come to the race. “I applaud all of our tracks for doing this, we have really invested heavily,” NASCAR COO Steve O’Donnell said. In recent years NASCAR has worked on attracting new fans to the sport while increasing the value for everyone attending races by creating a fan experience. (Photo by Meg Oliphant/Getty Images) Getty Images fans during the NASCAR Championship 4 Media Day at Phoenix Raceway on Novemin Avondale, Arizona. “Again, as I said, we’ll monitor it, make sure that we continue to be a place for our race fans to get a good value for their buck.”ĪVONDALE, ARIZONA - NOVEMBER 03: Joey Logano, driver of the #22 Shell Pennzoil Ford, greets young. We believe that to be true as we bring more races online. “It’s something that we’re going to keep an eye on for sure because we want to make sure that the grandstands are packed,” Phelps said. Phelps said that while they will continue to monitor the economy, so far, the sport hasn’t suffered in the area of live attendance. “The opportunity to bring in coolers, trying to keep our ticket prices in a manageable place, having different options for our race fans to be able to buy different levels that will work for their own budgets.” “I think that NASCAR is one of the best places, from a value perspective, for our race fans, right?” Phelps said. In the past few years NASCAR has adopted a strategy of providing more than just a seat to watch a race, and even the ability to buy that seat has evolved. annual State of the Sport address at Phoenix Raceway on Novemin Avondale, Arizona. AVONDALE, ARIZONA - NOVEMBER 04: NASCAR President Steve Phelps speaks to the media during the NASCAR.
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