![]() But when you see a well-run marketing operations group - such as the team as Esri clearly is - they have very clear purpose and function for every component in their stack. People who aren’t super close to martech often think these stacks of tools are redundant and unused. They keep the customer in mind at every stage of this cycle.īut what we especially liked were the little labels below the names of the different tools in their stack that briefly summarized what they used that tool for, e.g., pdocasting, search engine optimization, event management, social listening, email authoring, etc. They organized them along the customer journey of acquisition, nurturing, and retention, as well as behind-the-scenes work with data and productivity tools. We thought Esri did a terrific job of inventorying the full spectrum of tools used across marketing. So with that disclaimer, I’m happy to share the 7 Stackie Award winners this year… Esri’s Martech Stack The winning slides we choose are simply ones that we found particularly creative, interesting, or informative - a highly subjective call. And everyone who enters their stack into The Stackies deserves to be celebrated for contributing to the community. I put “winners” in quotes because - as I emphasize every year - any martech stack that is serving your business effectively is a true winner. So every year we pick a handful of entries as the “winners” of The Stackie Awards. Of course, to have an awards program, you actually need to give awards! With 36 entries this year, we’re delighted to make a $3,600 donation on behalf of our contributors. This year, we’re donating to Justdiggit, a non-profit focused on regreening Africa in collaboration with farmers across the continent as one way to help address climate change. To express our gratitude for everyone who takes the time to send in these slides, every year we donate $100 for each stack entered to a worthy cause. We are grateful that so many major companies such as Akamai, Casey’s, IBM, Itau Unibanco, Jands, Nationwide, Philips, Sage, Sargento, SAS, TIAA, Verizon, The Washington Post, White Cap, and more contributed this year. You can view all of them from previous years, here: 2015, 2016, 2017, 2018, 2019, 2020, 2021, and 2022.Īnd now you can get the full deck of all 36 martech stackes entered in 2023 here. Over the years, this has resulted in a collection of hundreds of visualized martech stacks. How do they conceptualize it? What tools or capabilities does it include? It’s a lighthearted way for the community to get a glimpse into the high-level composition of martech stacks from many different companies in different industries. The Stackies are a fun awards program we’ve been running for 9 years, where we invite marketers to send in a single slide illustrating their martech stack, however they want. Frans Riemersma and I unveiled the 2023 marketing technology landscape during our keynote.īut my favorite part of the day was our ceremony for the 2023 Stackie Awards. ![]() We had 20+ sessions from top marketing and martech leaders - and you can still catch most of them on-demand here for the next couple of weeks. I spent yesterday in our online Best of Breed Marketing Summit. It’s one day a year - the first Tuesday in May - to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. I hope you had a wonderful #MartechDay yesterday.
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